Lara Ewen of RetailDrive shares her opinions and interviews industry leaders to provide some interesting predictions on the future of showrooms.
“As customers change the way they shop, retail will also have to change, both to accommodate, but also to survive. “Showrooms are going to be a critical element for retailers to engage with consumers,” Mendoza-Pena said.
“The question is, how rapidly will traditional retailers be able to adapt to this emerging concept? Online players don’t have the traditional baggage that prevents them from moving fast, and they can adapt. But retail is not a fast-moving industry, but eventually they will have no choice.””
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