Adobe Analytics data shows that US Thanksgiving day sales increased across the board from 2017. Thanksgiving Day (sales increase of 28 percent to $3.7 billion), Black Friday (23.6 percent, $6.2 billion), the Saturday-Sunday period (25 percent, $6.4 billion), and as of 9:30 p.m., Cyber Monday was on pace to hit $7.9 billion in sales, up 19.7 percent over Cyber Monday 2017. The full season thus far (November 1 to 26) has driven $58.5 billion in online sales, a 19.9 percent increase. Every single day has driven sales of more than $1 billion online.
Moreover, with regard to Adobe’s data on Cyber Monday, the firm found that Cyber Monday was also a record-setting day for sales on smartphone devices. Read the full summary on Dealerscope’s article here
