US Thanksgiving weekend sales continue to break records

Adobe Analytics data shows that US Thanksgiving day sales increased across the board from 2017. Thanksgiving Day (sales increase of 28 percent to $3.7 billion), Black Friday (23.6 percent, $6.2 billion),  the Saturday-Sunday period (25 percent, $6.4 billion), and as of 9:30 p.m., Cyber Monday was on pace to hit $7.9 billion in sales, up 19.7 percent over Cyber Monday 2017. The full season thus far (November 1 to 26) has driven $58.5 billion in online sales, a 19.9 percent increase. Every single day has driven sales of more than $1 billion online.

Moreover, with regard to Adobe’s data on Cyber Monday, the firm found that Cyber Monday was also a record-setting day for sales on smartphone devices.  Read the full summary on Dealerscope’s article here

About Odyssey Partners Inc.

Over the past 20 years Odyssey Partners Inc has worked with every major national and regional retailer in Canada to become well versed in the Canadian retail space. Put simply, we understand retail. Our team has excellent relationships at all levels of Canadian retail – from management, merchandising, marketing, operations to the store level. It is through these relationships that Odyssey Partners Inc. drives sales of our partners product.
This entry was posted in Uncategorized. Bookmark the permalink.

Comments are closed.