About

ODYSSEY PARTNERS

Since 2012, Odyssey Partners Inc. has worked with every major national and regional retailer in Canada to become recognized, successful, and “at home”, in the Canadian eCommerce and retail space. Put simply, we understand omni-channel retailing in Canada.

Market Planning & Execution

Leverage our experience to develop a unique go-to-market strategy for your product. Odyssey Partners’ key strengths include: relationships and familiarity with key retailers and distributors, knowing what is important to each, and what is needed so your product stands out.

Retail Consulting

Odyssey Partners helps tailor retailer terms, back-end programs, and marketing support to fit your product and budget. We negotiate on your behalf to ensure shared success and mitigating risk amongst all parties.

Distribution Sales Management

Choosing the right distribution partner can make or break your business. Odyssey Partners works daily with both large and regional distributors and can help guide you in determining the right distributor for your product, category and distribution needs.

Sell Through Focus

Because selling in
isn’t enough

Placement in retailer advertising is an obvious goal – but what kind of lift can you expect? Does the ROI justify the spend? Are you 100% in stock and have you taken seasonality into consideration? Please reach out to us to see how we can help drive your sales.

The Team

Partner With Professionals

Our team has excellent relationships at all levels of Canadian retail – including management, merchandising, marketing, operations, right down to the store level. It is through these relationships that Odyssey Partners drives the sales of our partners’ products.

Scott Elsey

Chief Sales Officer

Extensive experience in sales, account management, marketing, forecasting, promotional planning, and setting direction.

Bio

Sheila Penton

Administration & Client Services

Excelling in administration, customer service, and procedural improvements. The Glue.

Bio

Where the rubber hits the road shelf

The last three feet

We will effectively represent your company and products in Canada’s retail marketplace and, by doing so, we become, not only your Canadian Sales Representatives, but your partner in Canadian sales.

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Assisted Sales

Sometimes your product requires the consumer to change their behaviour. Other times your hot offer needs to be communicated in store. Regardless of the message, all our field agents are passionate, presentable and will represent your brand.

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Field Audits

Odyssey Partners field agents are available with an industry-leading cloud reporting work flow. Access field insights 24/7, live while they happen. Whether your needs are national, regional or retailer specific, we can help.

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Inventory

Why are sales stalling? Empty shelves. What the weekly sales reports do not tell you is that the 2 per store minimum is held up in returns and a replenishment order cannot be triggered. Let Odyssey Partners field agents fix this, and report back they did it.

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Public Relations

When done well, PR is the strongest ROI that one can achieve (outside of a December advertising spot!). Whether you are a health and wellness, consumer electronics, pet products, or furniture vendor – we can help connect, develop, and execute your PR campaign in Canada.

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Merchandising

You’ve spent thousands to build and ship the ultimate display. Is it properly set up in store? Is it functioning? Does it need to be cleaned? Or have a part replaced? Let our field agents and cloud reporting keep you up to date by the hour on any questions you have.

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Experiential Marketing

Let Odyssey Partners create a closer bond between your customer and your brand by immersing them in a memorable experience. If your goal is to stir a genuine and positive emotion within your target audience, our agents can help make that happen through their personal approach and trusted expertise.