What do you need to do to reach Gen Z consumers?

The age group currently makes up $44 billion in direct purchasing power but thinks far differently that previous generations.

“In the old days, there was one segmentation — that was great and we all loved it,” said Monica Dreger, global consumer insights, Mattel, Inc., on a panel. “But now we can’t do that. Now we have to have smaller, more customized, more lean segments to go through. They can’t be based on demographics anymore.”

Read Market Drives feature on it here

About Odyssey Partners Inc.

Over the past 20 years Odyssey Partners Inc has worked with every major national and regional retailer in Canada to become well versed in the Canadian retail space. Put simply, we understand retail. Our team has excellent relationships at all levels of Canadian retail – from management, merchandising, marketing, operations to the store level. It is through these relationships that Odyssey Partners Inc. drives sales of our partners product.
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