The age group currently makes up $44 billion in direct purchasing power but thinks far differently that previous generations.
“In the old days, there was one segmentation — that was great and we all loved it,” said Monica Dreger, global consumer insights, Mattel, Inc., on a panel. “But now we can’t do that. Now we have to have smaller, more customized, more lean segments to go through. They can’t be based on demographics anymore.”
Read Market Drives feature on it here