Leadership

Derek Smith

Most recently, Mr. Smith was the Managing Director of Apple Canada. As the Managing Director, he was responsible for the Sales, Marketing and Distribution of the Apple iPhone, iPad and Mac products for the Canadian market.

Prior to joining Apple, Mr. Smith was the Vice President and General Manager of Hewlett-Packard’s Canadian Personal Systems Group. While in this position, Mr. Smith was responsible for the $1.5 Billion desktop and notebook business for HP Canada. Mr. Smith was also responsible for all SMB sales and the Channels business for all business units for HP Canada.

Other roles that Mr. Smith held at HP included: Vice President of Channels Sales and Marketing, Canadian Consumer Sales Manager, and Consumer Sales Manager for the US-based retailers. These latter roles contributed greatly to Hewlett-Packard’s efforts to expand from the Commercial and Enterprise space into the evolving SMB, Consumer and Home Office markets.

Throughout his career Mr. Smith has successfully developed strong executive relationships with both national & regional retailers and distributors throughout Canada and the United States including Best Buy, Future Shop, Walmart Canada, The Source, Staples, Costco Wholesale, London Drugs, Ingram Micro, Synnex, and Tech Data.

  • Scott Elsey

    After receiving a Bachelor of Commerce (Finance) from The Haskayne School of Business at The University of Calgary in 1989, Mr. Elsey was invited to become a member of Beta Gamma Sigma, the honour society whose membership is the highest national scholastic recognition the school can offer. Beginning in 1989, Mr. Elsey held various sales and marketing positions within differing industries – Oil & Gas (ProGas), Information Technology (Crowntek) and packaged goods (Mattel Toys).

    In 1995, Mr. Elsey joined Derek Smith in the development of the new Consumer Sales organization at Hewlett-Packard Canada.

    In 2005, Mr. Elsey joined Canadian Satellite Radio as Director, Retail Sales & Distribution, where he was instrumental in launching XM Satellite Radio in Canada. In 2007, Mr. Elsey joined TOMTOM Inc. as National Sales Manager, where, in 2008, he was promoted to Country Manager for Canada.

    Throughout his career, Mr. Elsey has successfully developed mutually beneficial relationships at all levels with both national & regional retailers and distributors throughout Canada, including Best Buy Canada, Future Shop, Walmart Canada, Canadian Tire, The Source, Staples, Sears Canada, London Drugs, Toys R Us, Hudson’s Bay Company, Costco Wholesale, D&H Canada, Synnex, Ingram Micro, AutoMobility and GB Micro.

  • Peter Vanderwerff

    Over the past 20 years, Mr. Vanderwerff has held a number of sales and marketing roles in the Canadian Information Technology Industry.

    Mr. Vanderwerff spent most of his career at Hewlett-Packard (Canada) Co. Peter's experience includes direct sales to enterprise accounts, the development and management of alternate sales channels for the Original Equipment Manufacturers ("OEM"), Small & Medium Business and Enterprise markets, and the development and management of both Retail and Distribution accounts within Canada.

    In 2006, Mr. Vanderwerff joined Sirius Satellite Radio where he was actively involved in the launch of Sirius' Canadian operations and, especially its network of Canadian Retail Partners.

    Throughout his career Mr. Vanderwerff developed strong relationships at all levels within both National and regional retailers and distributors within Canada, including Best Buy, Future Shop, London Drugs, Costco, Staples, Synnex, Ericsson and Ingram Micro. Mr. Vanderwerff is located in Vancouver BC.