Leadership
Derek Smith
Most recently, Mr. Smith was the Managing Director of Apple Canada. As the Managing Director, he was responsible for the Sales, Marketing and Distribution of the Apple iPhone, iPad and Mac products for the Canadian market.
Prior to joining Apple, Mr. Smith was the Vice President and General Manager of Hewlett-Packard’s Canadian Personal Systems Group. While in this position, Mr. Smith was responsible for the $1.5 Billion desktop and notebook business for HP Canada. Mr. Smith was also responsible for all SMB sales and the Channels business for all business units for HP Canada.
Other roles that Mr. Smith held at HP included: Vice President of Channels Sales and Marketing, Canadian Consumer Sales Manager, and Consumer Sales Manager for the US-based retailers. These latter roles contributed greatly to Hewlett-Packard’s efforts to expand from the Commercial and Enterprise space into the evolving SMB, Consumer and Home Office markets.
Throughout his career Mr. Smith has successfully developed strong executive relationships with both national & regional retailers and distributors throughout Canada and the United States including Best Buy, Future Shop, Walmart Canada, The Source, Staples, Costco Wholesale, London Drugs, Ingram Micro, Synnex, and Tech Data.