What do you need to do to reach Gen Z consumers?

The age group currently makes up $44 billion in direct purchasing power but thinks far differently that previous generations.

“In the old days, there was one segmentation — that was great and we all loved it,” said Monica Dreger, global consumer insights, Mattel, Inc., on a panel. “But now we can’t do that. Now we have to have smaller, more customized, more lean segments to go through. They can’t be based on demographics anymore.”

Read Market Drives feature on it here

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Is Black Friday Dead?

The Washington Post thinks so. Data shows that year over year the retail sales made during Black Friday are declining as consumers are getting used to year round sales. Read the full story here.

Image by Freepik

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Retail is Changing – That is for Sure.

Amazon announced a new Instant Pickup service today. This will be free service offering Prime and Prime Student members a curated selection of daily essentials available for pickup in two minutes or less at five of Amazon’s fully staffed pickup locations in Los Angeles, Atlanta, Berkeley, Calif., Columbus, Ohio, and College Park, Md.

Items available with Instant Pickup include snacks, drinks and electronics, as well as some of Amazon’s most popular devices.

See Retail Drive’s Insights on the matter here

 

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8 American Retailers to Watch During Back-to-school

Retail Dive outlines some retailers to watch for during the back-to-school season either because they are doing something new, something old that seems to be working or are in need of a win this year. Read the full details here.

Image created by Freepik

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Apple Working on Stand-alone Smartwatch

Apple Inc. is reportedly planning to release a version of its smartwatch later this year that can connect directly to cellular networks using LTE modems supplied by Intel, a move designed to reduce the device’s reliance on the iPhone. Bloomberg’s Mark Gurman has more does a great job of explaining the product in this episode of ‘What’d You Miss?’ (Source: Bloomberg)

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Great Display Example

Apple Homekit  display

Apple HomeKit Experience Centers do a fantastic job of showing consumers what they get with their purchase by providing an interactive experience that’s available at retail level without the need for a large showroom.

Dealerscope provides a great overview of the display in their article  Apple HomeKit Experience Centers Do Smart Home Demos the Right Way

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Amazon Prime Day 2017

Retail Drive provides great insights into this year’s Amazon Prime Day. Their 5 takeaways are:

  1. Prime Day 2017 had fewer fails
  2. Targeted deals grew key categories, but grocery lagged
  3. Amazon killed the competition
  4. Amazon won the marketplace battle
  5. New members and Amazon products were the real Prime Day bonanza

Read the full story here

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Walmart’s marketplace is gaining ground

After running its third-party marketplace as an afterthought for years, Walmart has picked up the pace following its $3.3 billion acquisition last year of startup Jet.com, itself a marketplace.

Get all the details here

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Staples to be Acquired by Sycamore Partners for $6.9B

Full details here: http://news.staples.com/press-release/corporate/staples-inc-enters-definitive-agreement-be-acquired-sycamore-partners-1025-s

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Sears Hoping To Restructure

Sears Canada

Sears Canada says it is seeking court protection from its creditors in order to restructure its business.

When you are outside a market, you need to know what is happening in that same market. Let Odyssey Partners be your eyes, ears and voice in the Canadian market.

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