Jason Ankeny from Retail Dive makes his prediction on trends that will disrupt and define retail in 2017. Get the full article here and read his insights on things such as retail rivalries, how malls will be changing, and the influence of technology.
Market Track’s Canada’s 2016 Year in Review lists Canadian Tire as the Promotional Leader across the country, followed by Walmart.
Review the full report to see the top Canadian advertising retailers and top promoted brands and manufacturers in 2016.
Amazon is launching a new service in early 2017 that will equip traditional stores with technology that through an app, let’s the shopper enter the store, pick up and put back items, and walk out. Interesting that a major new initiative targeted at shaking up the “brick & mortar” retail space comes from an online-only retailer. Full details here.
Adobe Digital Insights reports that Cyber Monday was the largest online sales day in history with total sales eclipsing $3.39 billion spent online, a 10.2 percent increase year-over-year. The previous record of $3.34 billion was set just three days prior on Black Friday. Full details here.
Business Insider commissioned an experiment to see how much bacteria is on our smartphones – The results are in and they’re not pretty – “Here are all the germs, diseases, and bacteria that live on our phones”
Enter Whoosh! Leveraging the latest scientific advancements in formula development & technology, Whoosh! creates safe & innovative cleaning products for your devices. Offering convenient smartphone cleaning solutions, available in wipes, liquid and compressed air sprays.
Insights into why consumers love certain brands and the creation of the 5 key demensions of the “Love index”.
Fun – Relevant – Engaging – Social – Helpful.
Full details at ITbusiness.ca
“According to Market Track’s 2016 Shopper Insight Series Survey, a significant portion of consumers choose to make purchases in-store because they value the ability to see and try the product in person. This was the second-most common response, trailing behind the ability to get the product immediately.
Additionally, the survey data shows us that once consumers enter a store, they’re very likely to make purchases. Eighty-nine percent of respondents said that they make purchases every time or more than half of the time when shopping in-store. As e-commerce becomes easier, more convenient and increasingly trustworthy, it’s getting harder to incentivize shoppers into stores. Many retailers have turned to creating experiences that shoppers can only enjoy if they come into a physical location — experiences like VR demos. The survey tells us that purchases are a natural byproduct of an in-store trip. Finding a formula that gets people there is the challenge.”
“Reasons for Amazon’s success across different markets vary. In batteries, they have a price competitive product in a largely commoditized market with little brand loyalty. In speakers, they’ve developed truly innovative products that are redefining the market. The bottom line for brands is they can no longer view Amazon as solely a channel and need to acknowledge them as a competitor,” said Jed Alpert, Senior Vice President of Marketing at 1010data, in a statement about the firm’s new report.
Read the full article here