Odyssey Partners Inc.

Author Archives: Odyssey Partners Inc.

About Odyssey Partners Inc.

Over the past 20 years Odyssey Partners Inc has worked with every major national and regional retailer in Canada to become well versed in the Canadian retail space. Put simply, we understand retail. Our team has excellent relationships at all levels of Canadian retail – from management, merchandising, marketing, operations to the store level. It is through these relationships that Odyssey Partners Inc. drives sales of our partners product.

12 Wearables Predictions for 2017

Wearable AI, hearables, connected eyewear, smartwatches –  Tom Emrich of BetaKit shares his predictions on where the wearables market is heading in 2017. Full story HERE.

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7 Retail Trends to Watch in 2017

Jason Ankeny from Retail Dive makes his prediction on trends that will disrupt and define retail in 2017. Get the full article here and read his insights on things such as retail rivalries, how malls will be changing, and the influence of technology.

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Canadian Tire Promotional Leader in Canada

Market Track’s Canada’s 2016 Year in Review lists Canadian Tire as the Promotional Leader across the country, followed by Walmart.     Review the full report to see the top Canadian advertising retailers and top promoted brands and manufacturers in 2016.  

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Amazon Go Creates New In-Store Retail Experience

Amazon is launching a new service in early 2017 that will equip traditional stores with technology that through an app, let’s the shopper enter the store, pick up and put back items, and walk out. Interesting that a major new initiative targeted at shaking … Read More…

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Cyber Monday Was Largest Online Sales Day in History

Adobe Digital Insights reports that Cyber Monday was the largest online sales day in history with total sales eclipsing $3.39 billion spent online, a 10.2 percent increase year-over-year. The previous record of $3.34 billion was set just three days prior on Black Friday. … Read More…

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Whoosh! to the Rescue

Business Insider commissioned an experiment to see how much bacteria is on our smartphones – The results are in and they’re not pretty – “Here are all the germs, diseases, and bacteria that live on our phones”   Enter Whoosh! Leveraging the latest scientific advancements … Read More…

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Tech tops most-loved U.S brands

Insights into why consumers love certain brands and the creation of the 5 key demensions of the “Love index”.   Fun –  Relevant – Engaging – Social – Helpful.   Full details at ITbusiness.ca

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Shopping trends for Holidays 2016

73% of consumers plan to check prices online before going shopping in-store. This and other great information on 2016 shopping trends from Market Track  is available in a handy infographic right here.

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In-store Shopping Insights

The following is an excerpt from the article “Best Buy Demos Virtual Reality” written by  Dan Muller and featured on Total Retail   “According to Market Track’s 2016 Shopper Insight Series Survey, a significant portion of consumers choose to make purchases in-store because they … Read More…

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Amazon’s Private Label Brands are Taking Over Market Share

“Reasons for Amazon’s success across different markets vary. In batteries, they have a price competitive product in a largely commoditized market with little brand loyalty. In speakers, they’ve developed truly innovative products that are redefining the market. The bottom line for brands is … Read More…

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