Monthly Archives: November 2016

Cyber Monday Was Largest Online Sales Day in History

Adobe Digital Insights reports that Cyber Monday was the largest online sales day in history with total sales eclipsing $3.39 billion spent online, a 10.2 percent increase year-over-year. The previous record of $3.34 billion was set just three days prior on Black Friday. … Read More…

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Whoosh! to the Rescue

Business Insider commissioned an experiment to see how much bacteria is on our smartphones – The results are in and they’re not pretty – “Here are all the germs, diseases, and bacteria that live on our phones”   Enter Whoosh! Leveraging the latest scientific advancements … Read More…

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Tech tops most-loved U.S brands

Insights into why consumers love certain brands and the creation of the 5 key demensions of the “Love index”.   Fun –  Relevant – Engaging – Social – Helpful.   Full details at ITbusiness.ca

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Shopping trends for Holidays 2016

73% of consumers plan to check prices online before going shopping in-store. This and other great information on 2016 shopping trends from Market Track  is available in a handy infographic right here.

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In-store Shopping Insights

The following is an excerpt from the article “Best Buy Demos Virtual Reality” written by  Dan Muller and featured on Total Retail   “According to Market Track’s 2016 Shopper Insight Series Survey, a significant portion of consumers choose to make purchases in-store because they … Read More…

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Amazon’s Private Label Brands are Taking Over Market Share

“Reasons for Amazon’s success across different markets vary. In batteries, they have a price competitive product in a largely commoditized market with little brand loyalty. In speakers, they’ve developed truly innovative products that are redefining the market. The bottom line for brands is … Read More…

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